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Twokin Consulting: Growing enrollment by adding new athletic teams

Updated: Feb 10, 2023

This post is a continuation of a series of Twokin Consulting articles on how higher education institutions need to challenge the status quo using innovative ideas for reducing costs, increasing revenues, and improving campus operations.

Innovation Idea Number

2

Twokin Consulting Estimate of Implementation Difficulty

Hard

Twokin Consulting Estimate of Implementation Timeline

Long Time from (6 months to 24 months)

Twokin Consulting Estimate of Direct Financial Impact

Sizeable

Twokin Consulting Estimate of Campus Controversy it will Generate

Will be seen as a positive

College sports can provide students with the opportunity to be part of a team and work towards a common goal, which can be a rewarding and enriching experience. It allows students who are passionate about a particular sport to select your school, Playing college sports can also be a way for them continue their personal and athletic development while also building a sense of community and belonging.


Adding additional athletic teams can significantly grow campus enrollment. At some smaller schools, upward of 50 percent of the campus student can be on an academic team. When launching a program, it would potentially be better to launch one with a large student interest. For example, a football program or track and field program can have 60 to 100 students. Larger programs also excite a larger community, family, and fan base. Understandably, the program costs grow proportionally to the program size.


Ideas for more unique college athletics programs include:

  • dance, shotgun

  • woman’s wrestling

  • cross country

  • table tennis

  • powerlifting

  • bowling

As an example, Texas Wesleyan University team has had success in supporting a co-ed table tennis team with at least 40 student-athletes who come from over 12 different countries.


As part of exploring adding a new academic program, be sure to complete a return on investment (ROI) analysis of the direct/indicate costs for the program versus the anticipated new enrollments.


Twokin Consulting specializes in helping supporting colleges, universities, and nonprofits organizations in brainstorming strategies and ideas for improving operations.


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